About Us

Meet the Firebrand Team
Lynda Gail Alfano

Lynda Gail Alfano

Content Writer/Marketing Consultant

I believe that we all have an inner firebrand, waiting to spark new ideas and new passion. Few things in life are as challenging or as stressful as owning your own business. Let these immortal words from Michael Jordan (the greatest NBA Player of all time) inspire you to stay committed to your passion: “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”


Chef Joe Alfano, CEC

Joseph Alfano, CEC

Executive Chef/Consultant

Chef Joe has over 30 years of culinary experience, during which he has opened over 100 restaurants and food service operations. His career also features extensive experience in high volume, high end catering. Chef Joe embodies a firebrand: highly energetic and focused on igniting a passion for food. Building a new concept or needing to revolutionize a struggling one, this award-winning chef will help you find a new level of success with your restaurant.